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Business Wire White Papers Now Available
- by Phil Dennison, Senior Marketing Specialist Recently, Business Wire launched a series of white papers on a variety of public relations- and investor relations-related topics. The first two in the...
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Press Release Case Study: From Press Release to Dr. Phil Show
Press release case study: Author's first press release lands her on Dr. Phil Show and increases book sales from 2-3 a week to 2-3 a day.
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PR Peeps Poll: What’s Your Biggest Digital Pet Peeve? Almost 40% said “All of...
PR Peeps Poll: What's your top digital pet peeve? Almost 40% of Professional Communicators said "all of the above." Are we really ruder than decades ago? Apparently so.
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Breaking News: Press Release STILL Not Dead
Press Release STILL Not Dead; What is it about the changing of the seasons that provokes fantasies of its premature demise?
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Happy Chinese New Year! And Make Sure Your International Target Audience is...
Enjoy the Chinese New Year, but if you're sending a press release, check the country's holiday calendar before sending.
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Importance of Writing Good Headlines Magnified as Attention Spans and Space...
Writing a Good Headline Has Never Been More Important. Join us for free webinar featuring a veteran newspaper editor and SEO specialist to learn tips on how to make your headline more effective.
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To Register or Not to Register? For Press Release Measurement, a Tough Question
Requiring website registration for the sake of good measurement is a trade-off in viewership of your press release content. To register or not to register--a very tough question when it comes to press...
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Marketing vs. PR Writing – What’s the Difference?
In this social media world we live in, the line between marketing and public relations writing is or ought to be blurred and that's a good thing.
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Business Wire Presents: Everything PR and IR Pros Need to Know for 2014
By Serena Ehrlich, Director of Social & Emerging Platforms Let’s face it; there is nothing better than working the last two weeks of the year. Oh you may think it is better to be with friends and...
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The Press Release Then and Now: How We Arrived At Where We Are Today
By: Hannah Kelly, Business Wire, Paris This year marks the 100th anniversary of one of the most important milestones in the history of public relations – Ivy Lee’s management of the 1913-1914 Colorado...
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5 Things to Stop Doing to Your Press Releases in 2014
By Luke O’Neill, Business Wire Editor In the fast-paced, deadline-driven world of public relations it’s easy to rely on tired, ineffective practices merely to churn out press release after press...
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LatinoWire Expert Series Webinar: Meet Leading Hispanic Journalists and...
By Pilar Portela, Media Relations Supervisor & LatinoWire Media Relations Representative, Business Wire Miami Join Business Wire’s LatinoWire webinar on Wednesday, October 15 at 1 p.m. ET / 12 p.m....
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How to Increase YouTube Video Views in 3 Easy Steps
By Serena Ehrlich, Director of Social and Evolving Media, Business Wire Earlier this month I attended a Digital Hollywood panel devoted to building audiences and awareness on YouTube. This is a very...
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